Nine Incredible Things You're Missing at SXSW This Year

A nirvana of live music and creative thinking nestled smack bang in the middle of one of America’s most conservative states, Austin, Texas is amongst the most hypeworthy cities in the world. Never is this truer than during South by Southwest, a ten day festival of hugely talked-about movies, must-hear new music and groundbreaking, interactive tech. From flying cars to talks by Edward Snowden, this year’s event has once again got us turning green with envy. To help us cope with hardcore FOMO, we’ve come up with seven things happening at SXSW 2015 we wish we were bragging about experiencing firsthand.

MEERKAT IS TAKING OVER

With a tech-head on every corner, SXSW has become a premiere destination for developers looking to launch their latest app. Twitter and Foursquare both got their start in Austin, but this year the buzz has coalesced around Meerkat, an app that lets you live stream video from your phone to Twitter. Interesting idea, although whether it has staying power remains to be seen.

VIRTUAL REALITY IS PUTTING PEOPLE IN THE AUDIENCE AT SNL40

Right now it feels like we’re right on the cusp of virtual reality actually being a thing. The team at Saturday Night Live certainly think so, teaming up with Sony to capture the filming of their recent 40th anniversary show. Just think: now you’ll be able to experience Eddie Murphy’s awkward guest spot like you were squirming in the audience firsthand.

THERE'S A KWIK-E-MART FOOD TRUCK HANDING OUT FREE SQUISHEES

Celebrating 25 years since the Kwik-E-Mart first opened its sliding doors on The Simpsons, Fox have created a food truck for SXSW that's serving up free squishees to lucky, lucky jerks for the duration of the festival. The flavours? 'Not So Very Cherry' and 'Give 'em the Razz'. The whole thing's a publicity stunt of course, and coincides with the announcement of the first ever 1100-piece Lego Kwik-E-Mart set.

JIMMY KIMMEL TAPED A COMMERCIAL FOR A LOCAL AUSTIN VIDEO STORE

For the second year in a row, late night host Jimmy Kimmel made the trip to Texas for a week’s worth of shows, with guests including Bill Murray, Willie Nelson and Kanye West. But the highlight might be the trio of TV ads he recorded for Austin’s Vulcan Video, where he and a self-effacing Matthew McConaughey pay tribute to Leonard Nimoy and extol the virtue of VHS. Alright, alright... alright?

THERE'S BEEN SWORD FIGHTING AT SXSWESTEROS

Well of course there was a Game of Thrones thing. HBO’s SXSW installation, teasing the launch of the show’s fifth season, has been one of the biggest drawcards of the festival, with lines stretching around the block. Fans got the chance to practice their swordsmanship, snap a pic in the Iron Throne and get a taste of the show’s latest branded beer, Three-Eyed Raven Ale. As of yet, no one appears to have been betrayed and brutally murdered, but we’ll be sure to keep you posted.

TINDER'S BEING USED IN A CREEPY BUT MOVING MARKETING CAMPAIGN

Okay, so we’re not exactly sure we’d actually want to experience this one. Like any popular social networking app, Tinder has got its fair share of bots, but none of them are quite like Ava. While she appears to be a pretty 25-year-old, she’s actually part of a viral marketing campaign for sci-fi thriller Ex Machina, which premiered at the festival over the weekend. It’s a clever stunt, although we can’t help but feel a little bad for the guys who swiped right.

PEOPLE ARE VOLUNTARILY STAYING AT BATES MOTEL

We all go a little crazy sometimes. Some of us are even crazy enough to want to stay in a pop-up Bates Motel, publicising the A&E thriller television show with a terrifying stay. An exact replica built with the help of the show's set designers for the third season of Bates Motel, the pop-up fully functioning hotel accommodates guests in three rooms from March 13-21. You're only able to check-in by winning a daily sweepstakes in the motel office. Lucky winners have found a fake blood spatter in the shower in their room, along with poor ol' Norma's bathrobe on the bed. Freaky.

PEOPLE ARE GENUINELY RALLYING AGAINST ROBOTS

Perhaps a few of Ava’s disgruntled victims were amongst the protestors at the Rally Against Robots, a protest march attempting to warn festivalgoers about the dangers of artificial intelligence. Or at least, that’s what it looked like. Turns out this was actually another marketing stunt, for a dating app called Quiver. That said, we’ve seen The Terminator enough times to think they might actually be on to something.

PUNTERS ARE TAKING INTERSTELLAR VR TOURS

Speaking of virtual reality, a VR tie-in with Christopher Nolan’s Interstellar put attendees 'inside' the film’s Endurance space craft — letting them explore the ship in zero gravity and get a glimpse of a time-warping black hole. No word on whether this experience actually helps you understand the plot of the movie, but either way it sounds pretty cool.