Auckland's Booze-Free Bar Went Bust After Five Weeks Because Of Course It Did

"No one showed up."
Tom Clift
August 19, 2015

Back in July, we told you about the opening of a booze-free bar in Auckland, whose owners hoped to tackle New Zealand's serious drinking obsession and simultaneously capitalise on council alcohol regulations that saw all city watering holes closed by 4am. It seemed like a nice idea in theory, but punters clearly didn't agree, and now just five weeks after opening, Tap Bar has shut its doors.

Co-owner Grady Elliot admitted defeat to the New Zealand Herald, telling the paper, "We gave it a shot and Auckland drinking culture just didn’t tie in with the dry bar." Or, to put it another way, "No one showed up." Guys, this might be a reaaaaaal good time to start thinking about our relationship with alcohol.

drinking-amy-schumer

New Zealand's first and presumably last dry bar, Tap (briefly) served a mix of alcohol-free beer, wine and mocktails starting from around NZ$5. The absence of alcohol meant they could stay open all night, but according to Elliot, what few patrons they did get mostly stuck with the free water. The NZ$15 entry fee probably didn't help matters either.

Perhaps the most depressing thing about this story is that Elliot was clearly well prepared for failure, and has already applied for a liquor licence for the location, which will reopen as a more traditional nightclub as soon as possible. Talk about sticking to your guns. On the plus side, now he'll be able to drink to forget about that pesky oversight.

Meanwhile, the operators behind London's recently opened alcohol free bar Redemption are presumably rolling beer kegs in through the back door. Just in case.

Via The New Zealand Herald.

Image: Dollar Photo Club.

Published on August 19, 2015 by Tom Clift
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