Uber's New Service UberEVENTS Will Get Every Guest to Your Party

A new prepaid initiative from Uber looks set to deal yet another blow to the rapidly dying taxi industry. You remember taxis don’t you? They were those cars that used to drive around the city not picking you up, which didn't show up when you called them and whose drivers didn't know how to operate a GPS. They were all the rage back in the day, before people had literally any other option.

Rolling out in New York City over the next couple of weeks, UberEVENTS will allow event organisers to arrange prepaid Ubers for their guests. You simply log on to the Uber website and enter your information, including how many guest passes you'd like to prebook. Uber then sends those passes to you so you can forward them on to your guests. When the big day arrives, they enter their passcode into the Uber app, and before they know it they're being whisked away to your very exciting party.

If you didn't follow all that, don't worry: this nifty little graphic helps lay it all out.

"When planning a company happy hour, client appreciation dinner, or even upcoming nuptials, there is a lot that goes into ensuring that your event goes off without a hitch—including how your guests can safely get to and from without any fuss," wrote Uber Senior Marketing Manager Kimiko Ninomiya in a post on the Uber blog. "We want to make the experience of planning transportation logistics as seamless as ordering a ride at the touch of button [sic]."

The service will only be available to select riders and Uber for Business users at first, although assuming it's a success, then presumably it won't be too long before it becomes a standard feature.

In the meantime, Uber's legal status in Australia remains a point of contention. A Victorian state Magistrate yesterday rejected the company's attempts to have a legal case against one of its drivers thrown out of court. The taxi industry, for their part, continues to flail around feebly in the face of progress. A strike in Melbourne a couple of weeks back saw about 500 cabs taken off the roads – Uber retaliated by offering people free rides across the city. Yeah, it's pretty clear who's winning this fight.

Via Tech Crunch.