MONA Is Launching a Super Rare Beer Dedicated to Video Store Clerks

Moo Brew Wet Hop is "a super rare beer for super rare people".
Tom Clift
April 22, 2017

The folks at Moo Brew are launching a limited edition beer to celebrate some fairly limited edition humans. Available at select venues in Hobart for just a few days at the end of April, Moo Brew Wet Hop is the latest creation from the MONA's onsite brewery, and comes emblazoned with the image of a video store employee on the can, along with the slogan "a super rare beer for super rare people".

The brewery has created just 70 kegs of the Moo Brew Wet Hop, so named because it was made within two days of the hops being harvested. Described as a "bright, hoppy and deliciously refreshing pilsner," it's expected to sell out within days of becoming available.

To celebrate their latest baby, Moo Brew is hosting a launch party on the evening of April 26 at Video City, a VHS rental store in the Hobart suburb of Newtown. In addition to the store employees, other rare guests will reportedly include a fax machine repairman, a blacksmith, a chimney sweep and a full service servo attendant.

Published on April 22, 2017 by Tom Clift
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