The Rewriters: How Barry Patenaude Became One of Australia's Most Kickass Illustrators

Meet the Brisbane artist whose illustrations have everyone from the Biennale of Sydney to Concrete Playground lining up.
Sarah Ward
May 27, 2016

in partnership with

What would you do if you were a little less freaked out by consequences? Would you talk to more new people, fear a bit less, dance a little more like FKA Twigs, quit your desk job and dedicate yourself to the hobby or interest you've always wanted to turn into a career?

Some sparkling young Australians are already flinging their inhibitions into a ziplock bag and seizing this little ol' life with both hands. Concrete Playground has teamed up with the Jameson crew to give you a sneak peek into the lives of bold characters who took a big chance on themselves. They've gone out on a limb and rewritten their path, encapsulating 'Sine Metu', the Jameson family motto which translates to 'without fear' — getting outside your comfort zone and trying something new. After all, we only get one shot at this. Take notes.

Every kid fills their schoolbooks with sketches, but few actually consider turning their doodling into a career. In fact, Sydney-based illustrator Barry Patenaude certainly didn't think that his squiggles and scribbles could take him into the hectic freelance world of illustrating for big brands — even Concrete Playground (thanks Barry) — let alone illustrating his highly popular series Beers in the Sun. Instead, he followed the same path most of us do, progressing from high school to university, studying architecture and drafting, and then getting an office job. But sometimes, our true passions just can't be ignored; in fact, that's what embracing the 'Sine Metu' mindset is all about.

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WHEN LIFE GIVES YOU TOILETS TO DRAW, DRAW THEM WELL

There's a reason most job choices — the ones that stem from a couple of years at uni, then lead to the 9-to-5 grind — are considered sensible choices. They're the kind of careers that provide security, as well as a clear plan for the future. If you'd met Barry when he was a child, he wouldn't have mentioned being an illustrator. "I did draw a lot," he says. "I did art at school, but I never really thought illustration could be a career path."

There's such a thing as being too sensible, however — and if you ever find yourself using your artistic talents to sketch toilets, you might just come to this realisation. After pursuing all the practical options, Barry worked in an architecture office, designing buildings and delving into the ever-fascinating task of drawing toilets. That he found it a bit monotonous is stating the obvious.

But, breaking away from the path you're already on is easier said than done, of course. And sometimes you need to experience all the boring stuff to shatter that mindset and discover what you really want to do. As Barry explains, "I finished school and was like, 'So the path is: you study, you get a job and then you work.' That's the mindset I had for ages, but over time it just didn't appeal to me. I didn't want to be an office jockey."

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SOMETIMES YOU'VE GOT TO SKIP TOWN FOR AN INTERNSHIP

Like many big life decisions, it was a change of scene — and a change of city — that helped alter Barry's perceptions about just what his chosen profession should be. He had spent a few years travelling overseas and enjoying working holidays, but it was the move from Brisbane to Sydney that proved the true catalyst, or at least got the ball rolling. Not that that's actually what he was thinking about when he headed interstate with his girlfriend so that she could secure an internship. Sometimes, though, you just have to go where the moment takes you.

As Barry started calling New South Wales home, "that's when I started drawing a lot more in my spare time," he advises, "and it was something I didn't realise that I had missed until I started doing it again". Illustrating became the thing he did on the side for a few years, leading to an art show in 2011, as well as paid freelance opportunities. Then, three years ago, his regular job switched from full to part time. It's the kind of news most employees dread, but he took it as an opportunity and royally bit the bullet.

"I wouldn't have thought that I'd be in this position six years ago when I moved here, but it has worked out for the best I think," he says. "Like a lot of people, I was questioning what I was doing with my life. Now, I do have a path and I like where it is going, and it is definitely better than drawing toilets."

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ILLUSTRATE, INSTAGRAM, THEN LET THE BUSINESS COME TO YOU

Today, Barry's decision to give illustrating a proper go might seem-like a no-brainer, but trying to make a living doing what you love is tricky, particularly when that involves a creative field, cultivating a gig-based resume, and never knowing what's going to come next. While his artwork is now featured on everything from bar walls to websites, getting to this stage wasn't an easy — or quick — process.

Starting with a safety net — his part-time drafting job — certainly helped. So did just going for it; as Barry puts it, "you don't really have anything to lose. I mean, apart from your finances." He doesn't shy away from just how tough making his mark has been, but he also recognises the importance of self-belief and perseverance. "The first year was super hard. I was so poor. I just kept at it, and that's what I'm doing now — keeping at it. But it's definitely an evolution and a slow process. You've just got to have patience, and believe in your work, and let people realise that it's good."

Take the project he has probably become best known for, Beers in the Sun. It actually started as a hobby and a way to unwind — and the fact that it combined two of his biggest passions certainly made it plenty of fun. It seems that people quite like pictures of their favourite beverages, with a flock of Instagram followers leading to media attention, more interest in his illustrations, gigs with booze brands, and yes, a few free brews to drink as well. When it comes to what will help kick your career into gear, "you just never know," says Barry.

Want to experience a little bit of 'Sine Metu' yourself? Thanks to Jameson and The Rewriters, one extremely fortunate Concrete Playground reader (and their even more fortunate mate) will get the chance to 'fear less' and go on a big ol' adventure to Ireland.

In addition to two return flights departing from your choice of Sydney, Melbourne or Brisbane, this epic giveaway comes with five night's accommodation and $500 spending money you can use to paint the Emerald Isle red.

ENTER HERE.

For more about how 'Sine Metu' influenced John Jameson's journey visit Jameson's website.

Images: Andy Fraser.

Published on May 27, 2016 by Sarah Ward
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