This 'New Math' Design Collection Sums Up Life in Simple Equations

"Modern Art = I could do that + Yeah, but you didn’t."
Shannon Connellan
April 27, 2015

Calling all mathletes, design nerds and lovers of witty tea towels. New Orleans-based artist Craig Damrauer has teamed up with wholesale art merch crew Third Drawer Down Studio to create the most adorably tongue-in-cheek design collection you'll want to immediately and proudly display on your desk — much to the dismay of your jealous, regular mug-wielding coworkers.

Dubbed 'New Math', Damrauer's collection features tea towels, mugs and keychains boasting cheekily simplified equations of real life complexities — an approach that has seen the artist show at institutions like MCA Denver and LA Contemporary Editions. After creating the popular tea towels boasting the equation "Modern Art = I could do that + Yeah, but you didn’t." tea towels a few years ago, Damrauer and TDDS have now created a few more equations like "Chef = Cook + Authority” and “Staring = Looking - Not Looking”.

The 'New Math' collection is due for release in May 2015 from TDD, and could be the perfect gift for that life mathemaddict in your crew.

craig-damrauer-TDDStudio-modern-art2

Published on April 27, 2015 by Shannon Connellan
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