New Website ShopWings Is The Iconic for Groceries

Continuing in the tradition of online services that ensure you never have to leave your living room, a brand new website and app is launching in Melbourne that will deliver groceries right to your door. Inspired by their success in Germany, ShopWings launched in Sydney in April, and now they're expanding to our fine city. The service lets you select your groceries over the web or the brand new app, before dispatching one of its shoppers to do the busy work for you and deliver within about two hours. Basically it’s like The Iconic, but for food.

After entering your postcode, visitors to ShopWings can browse offerings from Aldi (other grocery chains will inevitably follow). From there, it’s simply a matter of filling your virtual shopping cart and heading to the checkout. The delivery fee comes in at a flat $8.90 — although in order to entice customers, your first use of the service is free.

Once you’ve paid via credit card or PayPal, ShopWings guarantee delivery within two hours. They currently deliver to addresses in Southbank, South Yarra, Hawthorne and Fitzroy, with plans for expansion week by week to include most postcodes within a few months.  

Of course ShopWings isn’t Australia’s first online grocery service. Both Coles and Woolworths already offer home delivery, while Grocery Butler has been operating since mid-2013. Where this new operation aims to stand apart is in the quality of their service. ShopWings shoppers will even get in touch with you from the grocery store if an item you selected is out of stock, so that you can pick an alternative rather than going without dinner.

Test out ShopWings over here, or download the app from the Google Play store — it'll be available in the App Store for iOS in the coming weeks.

Image: ShopWings.