Milkcow Soft Serve Pop-Up

Overview

It's official. Soft serve is a thing. No longer stuck in the realm of 50 cent cones at McDonald's, soft serve has well and truly made it to the Melbourne mainstream with the likes of Tuck Shop Take Away pumping out inventive flavours like Redskin, Froot Loops and jam doughnut and the just-gone Pierre's summer pop-up at Green Park. And now, a soft serve international heavyweight is getting in on the game. Meet Milkcow, Korea's all-organic, all-natural soft serve ice cream chain.

With 60 stores worldwide, Milkcow has landed in Melbourne for their first ever Australian pop-up. Instead of committing to permanent digs straight-up, it's popping up for just two months in Driver Lane at The Strand in the space that once belonged to Cacao Lab.

Running for two months from April 1 until May 31, the pop-up is open from 11.30am until 10pm daily — so get down there anytime between then to try a bunch of exotic flavours and epic add-ons. You might want to start with one of Milkcow's three signature creations: the Milky Way, which is pure, milky ice-cream, without any extras; Milky Honey, swirled with 100% organic honey; or Milky Cube, laced with honey swirl and honeycomb wedges. All of their soft serve is made with locally-sourced, organic milk, which is churned on-site every morning.

For something a little more decadent, try the sweet-yet-salty Black Pearl, the tropical-inspired Santorini or the affogato-like Avalanche, which is topped with coffee beans, fairy floss and a double espresso. And these are just the tip of the ice cream berg. You can top your soft serve with anything from fairy floss clouds and macarons to caramel popcorn and a shot of espresso.

Milkcow has worked with BrandWorks and props atelier Amanda May Lee to turn the pop-up into a visual adventure. Look out for giant paper soft serve cones and a living, breathing forest. What's more, Naked Truth Chocolates and the Sensory Lab are also on-site, serving up addictive confectionery and quality coffee.