SBS Is Launching Australia's First Free-To-Air Food Channel

We don't know if you've noticed this, but Australians seem to really enjoy their cooking shows. Whether we're having an anxiety attack over a stubborn souffle on MasterChef, or scoffing about menu use of Comic Sans on The Hotplate, we're a nation who likes their telly cooked to perfection, ideally served by a photogenic or crazy, crazy chef. Luckily for us, the cordon bleu team at SBS have taken note of our gluttonous viewing habits, and are gearing up to launch Australia's first ever free-to-air food channel. We're already drooling.

"The channel will take one of our strongest and well-known genres to new heights," said SBS managing director Michael Ebeid. "We know how much audiences love to be taken on a journey of culinary and cultural discovery with our food shows every Thursday night. This new channel is an opportunity to extend that offering with a world of food programming available all day, every day, for free."

The new channel will launch in November on SBS 3, and will become the network's fourth free-to-air channel behind SBS, SBS 2 and NITV. According to their website, the lineup will include a mix of "food, cooking and travel programs inspired by food handpicked from around the world, alongside some of the networks much-loved, locally made shows."

Key to the new channel's success is a licensing deal SBS has inked with American company Scripps Networks Interactive, whose portfolio includes high profile media and lifestyle brands such as Food Network, Cooking Channel, Asian Food Channel, HGTV, DIY Network, Fine Living Network, Travel Channel and Great American Country. The current lineup of culinary programming on SBS includes Nigella Express, Luke Nguyen's France and Kriol Kitchen.

More information about SBS's new food channel, including a name, launch date and programming schedule, is expected to be announced in the coming weeks.

Image: Luke Nguyen.

UPDATE OCTOBER 22, 2015: SBS's new 24-hour food channel is called Food Network and will launch on November 17. Programming will include Destination Flavour, Rachel Khoo’s Kitchen Notebook, the Luke Nguyen series, several of celebrity chef Curtis Stone's shows like Kitchen Inferno and Surfing the Menu, Rachael Ray’s 30 Minute Meals, Giada at Home, Reza: Spice Prince of Vietnam, Bizarre Foods with Andrew Zimmern, Diners, Drive Ins & Dives, Chopped by Ted Allen and more. The channel will air 24 hours a day and also through SBS On Demand. For more info, head to SBS's website.