The Rewriters: How Cole Bennetts Went from Penguin Keeper to Kickass Photographer

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What would you do if you were a little less freaked out by consequences? Would you talk to more new people, fear a bit less, dance a little more like FKA Twigs, quit your desk job and start that independent photography career?

Some sparkling young Australians are already flinging their inhibitions into a ziplock bag and seizing this little ol' life with both hands. Concrete Playground has teamed up with the Jameson crew to give you a sneak peek into the lives of some bold characters who took a big chance on themselves. They've gone out on a limb and rewritten their path, encapsulating 'Sine Metu', the Jameson family motto which translates to 'without fear' — getting outside your comfort zone and trying something new. After all, we only get one shot at this. Take notes.

From a very young age, we're all asked the question "What do you want to be when you grow up?" We're told to pick one path, one profession, to neatly label the rest of your life. Our responses change as we grow up, from astronaut to engineer, princess to PR, and for Sydney-based Cole Bennetts, from Penguin Boy to renowned photographer taking the Prime Minister's portrait. Now he's shot the likes of Sticky Fingers, Hermitude, Horrorshow, One Day and more, and you can find his work published in TIME, The Wall Street Journal, The Guardian, The Irish Times and Rolling Stone to name a few. Not bad for a Penguin Boy.

WHEN LIFE GIVES YOU PENGUINS, BECOME THEIR KING

Cole's origin story reads like a Mark Twain book, a tale from a time before life happened on the screen and people went out to seek their fortunes. Initially for Cole, the end goal was never photography. His start in the industry came from a pretty unlikely place — as a way to weasel out of participating in the swimming carnival. "I'd never been the most athletic of people but I discovered that if I had a camera in my hand I didn't have to swim in the swimming carnival. I was like 'there's something to this'."

A self-proclaimed science nerd, Cole's formative years were spent studying biology at university and eventually found him monitoring the behavioural patterns of seagulls and penguins in Bass Strait. The documentation process again stirred his interest in photography and, strangely, penguin care.

"When that wound up [at Bass Strait] I found myself in Canberra with the zoo there. I spent about 18 months within the zoo as a penguin keeper. I managed to get the nickname 'Penguin Boy'. I can't believe I'm saying this."

SOMETIMES YOU'VE GOT TO SPEND SIX MONTHS IN THE WILD

The antics of Penguin Boy became an attraction at the zoo, from lining up the penguins for feeding time to putting them to bed. Eventually, the prestigious title wore thin and Cole stumbled across an opportunity that would make most of us hurtle in the opposite direction. "I got offered a job on a really remote island… There was no water, there was nothing. We'd have to have supplies brought in by shark fishermen. It was a six-month stint living like a wild man."

Just after quitting his role as Penguin Boy, Cole found out funding for the project had been cut and he was without a job. After a series of fortunate events, he founded a music business in Canberra and set about promoting. But Cole didn't have the budget for a photographer, someone you're kind of going to need for promo. So, having 'made do' in those six-months on the island, he improvised. "I bought a cheap camera set up and quit my job and told people I was a photographer. And I was awful. I was so bad. Within four weeks of doing it, I had $2.20 and half a loaf of bread to my name.

"If you're going to do something, you throw yourself into it. I'm a big believer in sink or swim. And fake it till you make it. There's no better situation to learn than when you have no option; it's do or die."

FAKE IT TILL YOU TAKE THE PRIME MINISTER'S PORTRAIT

There's not a lot to do in Canberra outside of politics and partying, so Cole had a lot of fodder to snap. A crash course in how to work a camera when there's no natural light and your subjects are swaying was just what he needed to get a start in the world of photography. Fast forward a few years, he's made a name for himself as a portrait photographer and has jacked a gig taking the PM's portrait.

"It's a fine line when you're shooting... Your subjects may be celebrities, they may be artists but you've got to stand in front of them with a camera […] and do them right," he says. "So I was down on my knees in front of Julia Gillard's desk and I was having trouble getting the right feel and I was starting to panic and I was like 'OK, Prime Minister, what I need you to do is close your eyes and I want you to go to your happy place'. That was crazy." He got the shot in the end though and, true to form, bossing the PM around becomes just one of his weird work stories to tell.

CHANGE THE GAME — NOT EVERY HIP HOP ARTIST NEEDS TO RAP SQUAT

Cole soon moved from Canberra to Sydney, the land of creative opportunity, to try and break into music photography. One day while working in his Camperdown studio, he left to pick up some lunch and walked smack bang into Omar Musa, his friend and collaborator, and Morgan Jones of the Thundamentals.

"A couple of weeks later I bumped into Morgs in the cafe and he had this new group called Jones Jnr. I said I'll do your pictures, I'll do them for free but if you go anywhere and you become successful, then I'm your guy," he says. It was a smart gamble, as Morgan was in the process of writing Step On Sleep, Jones Jnr's successful debut album. From this handshake agreement, Cole has built a career photographing Australian musicians including Sticky Fingers, Hermitude, Horrorshow, Hilltop Hoods, One Day, Spit Syndicate, Tuka, Jackie Onassis, The Rubens, Angus Stone, Left and more, alongside international stars like The 1975. His proclivity for shooting hip hop royalty has changed the game and shifted music portraiture away from the cheesy and the cliché. "These guys are super intelligent, they've got good stories to tell," he says. "It's not doing rap squats in front of graffiti walls."

And who better to tell someone else's tale than a guy with a killer story to tell? When you wake up a Penguin Boy one day, unemployed the next, Kirribilli House soon after, you stop fearing change and start to embrace a Sine Metu mindset because it might lead to the best shot of your life. "It doesn't matter if I'm shooting the biggest name in Australian music or I'm shooting someone having a dance, if I get the frame that captures that moment… I get just as excited. It's about storytelling."

Want to experience a little bit of 'Sine Metu' yourself? Thanks to Jameson and The Rewriters, one extremely fortunate Concrete Playground reader (and their even more fortunate mate) will get the chance to 'fear less' and go on a big ol' adventure to Ireland.

In addition to two return flights departing from your choice of Sydney, Melbourne or Brisbane, this epic giveaway comes with five night's accommodation and $500 spending money you can use to paint the Emerald Isle red.

ENTER HERE.

For more about how 'Sine Metu' influenced John Jameson's journey visit Jameson's website.