The Very Best's New Music Video Uses Beads as 8-Bit Pixels

Perler beads aren't just for making and ironing into cat pendants any more. Swedish artist Pappas Parlor has teamed up with duo The Very Best to create an 8-bit video for the duo's newest single 'Let Go'. With all the nostalgic joy of a platform, 8-bit game, the video was actually created using tiny perler beads (yep, those beads you used to make gerberas, cats and unicorns out of as a kid and iron them into permanence).

Unsurprisingly, Parlor's video took over a month to create; painstakingly arranging the perler beads as 'pixels' and editing the whole thing as stop motion. The clip follows The Very Best bandmates Johan Hugo and Esau Mwamwaya scurrying through different platform environments in a two-player set-up, and meeting Vampire Weekend’s Chris Baio and The Vaccines’ Freddie Cowan along the way.

Mwamwaya and Hugo run through their homelands, hotfooting it away from 'enemies' specific to their locations — in Mwamwaya’s southeast African home of Malawi, they run from the local street dogs, in Hugo's Swedish homeland, they run from a fox, polar bears... and the ring-wing political party. "We tried to come up with funny things that could happen in the video as well as address some of our more serious concerns," Johan told Wired. Most importantly, how do they beat the bosses in each level? Dance-offs, naturally. Try that, Mario.

The Very Best’s new album Makes a King drops April 7. Check out the video for 'Let Go' here.

Via Wired.