This NYC Rapper Made an Entire Album in an Apple Store

When Prince Harvey's laptop was stolen, he came up with a Genius solution.
Imogen Baker
July 08, 2015

If you’ve been feeling lousy about procrastinating and putting off your dreams to watch cat videos on YouTube, prepare to feel even lousier. A resourceful rapper from New York City has made a legitimately amazing album solely using the display computers available in Apple stores.

Prince Harvey, a 25-year-old rapper from Brooklyn, was floored when his laptop and music equipment was stolen and he couldn’t afford to replace them. But instead of doing what the Average Joe might have done (buying a bucket of caramel corn to cry-eat in the shower while pounding red wine), Harvey worked his way across New York and put his album together at Apple stores. "New York is expensive. I couldn’t just buy another laptop," he told Daily Beast. "I just thought, ‘I’m going to die before anyone knows I’m hot.’"

Harvey's debut album is straight-up wonderfully-named PHATASS, which stands for 'Prince Harvey at the Apple Store, Soho', and the beats were made entirely by manipulating vocal recordings. He also befriended his neighbourhood Apple store Geniuses who showed him how get around obstacles (read: security), let him save his work instore, and generally helped the guy out over the four-month creative process. Talk about helping someone make the best of a shitty situation.

They say hardship makes you stronger and Harvey joins a lineup of creatives who’ve overcome poverty and disenfranchisement to realise their dreams."I don’t think I’m poor. Poor is a mentality," Harvey told Daily Beast. "I mean, I can be broke — no money in my pocket — but I’ve never been poor." Mary J Blige survived a childhood of violence, poverty and sexual abuse only to be signed on the strength of a cassette tape of a karaoke recording. J.K. Rowling wrote the first Harry Potter book in cafes while raising her daughter and scraping by in London and Jay Z grew up in the notoriously rough Marcy Projects in Brooklyn, sold drugs to make ends meet and is now married to Kween Yonce and worth $550 million. Damn. Round of applause.

Harvey is now making waves for his tenacity, inventiveness and talent while further highlighting important issues that face young people across America. So let’s all of us get up off the couch, block YouTube for a while and go do.

Via Elite Daily.

Image: Sarah Wang.

Published on July 08, 2015 by Imogen Baker
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