Monaco's New Pantone Cafe Is Fifty Shades of Aesthetic Swag

Order a Pantone 13-2804 Parfait Pink ham sandie by the Mediterranean.
Imogen Baker
August 13, 2015

Attention aestheticians, minimalists and lovers of Tumblr, this is a public service announcement: there's Pantone-themed café just opened in Monaco and it’s fifty shades of beautiful. The eatery, named Pantone Cafe (keepin’ it simple, classic Pantone), has been set up on Avenue Princesse Grace overlooking the Côte d'Azur and against the vibrant backdrop of the Mediterranean Sea. They'll be serving up treats and drinks that perfectly match Pantone’s famed hues. You know what this means, people. Bring your goddamn cameras.

Everything at Pantone Cafe has been matched to a Pantone shade — even the staff uniforms. The menu reads like summer incarnate: ice creams, eclairs, granitas, soft drinks, 'fruit alcohol', cold sandwiches and juice. Try the in-vogue Pantone 13-0221 Pistachio Green éclair or the Pantone 13-2804 Parfait Pink ham sandie. A ham sandie has never been so lux.

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In case you hadn't guessed from the Côte d'Azur/Mediterranean location, Pantone Cafe has a summer theme and is therefore only open for the summer months until September 9. That is still ample time to quit your job, leave your family, bail to Monaco and really focus on your Tumblr aesthetic. But you better crack your piggy bank wide open because according to 2014 stats from the World Bank, the Monegasque are the richest people on earth. A Pantone 15-5534 green salad will set you back $13, so all you poor colourphiles might have to stick with a $3 croissant instead.

Find the Pantone Café at Grimaldi Forum, 10 Av. Princesse Grace. Open from 10am-8pm daily, until September 9.

Images: Pantone Cafe.

Published on August 13, 2015 by Imogen Baker
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