This New On-Demand Insurance App Lets You Swipe Right to Insure Your Stuff

In good news for people who hate spending more than ten seconds on a single task, you can now get personalised contents insurance with just one swipe. A new app named Trōv has just launched in Australia, and it allows you to insure individual items quickly, painlessly and potentially without even having to ask your parents for help.

It's being described by media outlets as the 'Tinder of insurance', which is honestly quite ridiculous as the only similarity between the two apps is the generic swiping motion and the fact you access it on your smartphone. But despite the fact that the app can't offer you a date for Friday night, Trōv is pretty cool. The app allows you to insure individual items against damage, loss and theft on-demand. So you add your valuables to your account (at the moment they're just insuring common electronics), choose your excess, and — much like switching Wi-Fi on and off — 'turn on' protection for that particular item. You can 'turn off' protection in the same way as well.

Insuring individual items means that you don't need to take out a hella expensive blanket contents insurance plan just to cover the one or two things you own that actually have monetary worth. And, during periods when you're not using your gear or it's packed away safely, you can turn insurance off to save some moolah. Best of all, it's a good alternative to not insuring any of your stuff and simply praying that the God of small things is a merciful one.

Another concession to the tech generation is the claims process, which can be started by sending a text. It's not quite at the level of ordering takeaway with an emoji but it's certainly better than being on hold with an insurance claims operator for ten hours.

The San Fransisco start-up behind Trōv have obviously tried to understand the way Gen Y use technology and apply it to something we largely don't understand: insurance. According to The Age, Trōv has gained $US39 million in funding so far, which includes $US5 million from Australian insurance company Suncorp — hence the Australian launch. It will expand to the UK later this year, and the US in 2017.

Trōv can currently only insure electronics and appliances, but is working to add more options to their repertoire. In the meantime, you can insure some of the most precious items we have: our laptops and phones. They're the bringers of GoT, memes and UberEATS, after all.