Heston Blumenthal Has Called in a Mentalist to Help Craft the New Fat Duck

Multisensory cooking, auto suggestion and a robotic desserts trolley: these are just a few of the things diners can expect when famed chef Heston Blumenthal restarts service at his three-Michelin Star restaurant The Fat Duck later in the year.

After undergoing extensive renovations — during which time Blumenthal popped up in Melbourne's Crown Casino — the original Fat Duck in Bray, Berkshire, England is set to reopen this October. Interviewed by The Observer restaurant critic Jay Rayner, Blumenthal dropped a number of tasty tidbits as to what has changed.

"The move to Australia was a great opportunity to question what the Fat Duck is," Blumenthal told Rayner. "In the sense that we cook food and it’s served to people, we’re a restaurant. But that’s not much, is it? The fact is the Fat Duck is about storytelling. I wanted to think about the whole approach of what we do in those terms."

In addition to consulting with Billy Elliot writer Lee Hall on the idea of turning the menu into a story — complete with introduction and chapter headings — one of the most intriguing/terrifying things Blumenthal mentioned in the interview was that he had spoken with mentalist Derren Brown, star of Derren Brown: Mind Control, about ways of extracting information about his customers "without them being too aware", and using auto suggestive techniques in order to convince diners they're getting what they most desire. Yeah, that doesn’t sound sinister at all.

The Fat Duck (along with other destination restaurants) has apparently long been in the habit of Googling guests in advance, but such prosaic sleuthing is no longer enough to sate Blumenthal. Other features of the "maturing" Fat Duck include a £150,000 robotic sweetshop shaped like a dollhouse and a new online booking system to help sort through the more than 30,000 table requests per day. You can, naturally, expect the prices to go up too — although considering the tasting menu was £220 a head before the renovations, that might keep you, and your suggestive mind, out of Blumenthal's orbit.

Via The Observer..