Do you avoid drinking red when you're wearing white? Not any more.
Ever since the day that humans discovered how great smashed, fermented grapes taste, people have been struggling with wine stains. Abstaining from drinking red when you're wearing white might be a sensible-enough workaround, but it's not ideal, really. Don't worry, an Amsterdam-based company has invented a solution.
Behold what Labfresh is calling "the next generation in shirts" — and if it does what it is supposed to, then it'll certainly live up to the hype. The crisp white items of clothing are stain, odour and wrinkle resistant thanks to sustainable cotton fibres made with water, oil and bacteria-repellent technology, as well as breathable and fast-drying. That means that as well as staying free from red splotches and other marks, it'll smell fresh if you need to wear it more than once.
If that sounds like just the kind of thing you need when you're having an after-work tipple, then you're not alone. Since starting a Kickstarter campaign at the beginning of January, they've met and surpassed their funding target several times over. In fact, at the time of writing, they're just €382 away from quadrupling their original ask. Given that plenty of others have been dabbling in the area and making similar claims for a few years now, that's quite the response.
The shirts are available in slim and regular fit, are expected to ship to customers around the world by April, and have been tested with ketchup, Sriracha sauce, red wine and olive oil too. A matching tie is also available in five colours to complete the stain-free look.