Sweden Opened an Adorable Hotel Just for Bread Dough

All wake-up calls and massages included at this doughtel.
Imogen Baker
September 10, 2015

The process of making sourdough is a complex one, and the Swedes talk it as seriously as they take their creamy meatballs and minimalist furniture design. If you're doing it by the book, creating one loaf is a very long and complicated task, and like the art of making whiskey, ramen, craft beer, cold drip and growing a beard, it has amassed a devoted niche following. But in an adorable move, Sweden has opened its own 24-hour hotel, just for sourdough.

You'll find this adorable land of loaves in the Arlanda airport in Stockholm, run by the RC Chocolat bakery. You can check in your sourdough any time of day, 24/7, for about 100 Swedish krona [about $17] a week. They'll keep your sourdough, care for it, feed it with an organic flour of your choice and massage water into the dough, then hand it back, all ready for baking. But why the need for a hotel?

The process of making sourdough involves ‘refreshing’ or massaging the dough and, depending on a host of factors, may need to happen every 24 hours for two weeks. So if you’re a hip Swede, living in an airy loft apartment in Stockholm, cultivating a batch of pungent sourdoughs but you need to travel to a typography convention, what do you do? Before, you had to stay home with the loaves and tend to them lovingly, like they were your children, and then eat them with jam while sad-drunk because you’ve spent your youth raising loaves of fashionable bread instead of a family. But now you can check your dough-children into a hotel while you jet around the world and know they’re receiving top-class care and attention.

Charlotta Soor, the owner of RC Chocolat, told Munchies that the Scandinavian love of food with an acid component (such as sour milk and yoghurt) might explain the nationwide obsession with sourdough. She also added, “One has to remember that a sourdough can live for generations as long as you take good care of it, which is pretty amazing.” You’re not wrong, Charlotta, this is all pretty amazing.

Well there you have it folks, a hotel for bread. Now back to the studio.

Via Munchies.

Image: Dollar Photo Club.

Published on September 10, 2015 by Imogen Baker
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