The Latest Trailer for the 'Gossip Girl' Revival Teases a New Generation of Secrets and Scandals

You know you'll love it.
Sarah Ward
Published on June 10, 2021

When it first hit the small screen between 2007–12, Gossip Girl didn't just introduce the world to Blake Lively, Leighton Meester, Chace Crawford and Penn Badgley, and make everyone want to sit on the steps of The Met. Across its initial run, the series spun a lavish, soapy, usually OTT but always watchable teen-focused drama filled with secrets and scandals — and gossip, obviously. When its titular figure said "you know you love me", as she did often, everyone watching knew she was right.

Because we live in a world where a big Friends reunion just hit streaming, Sex and the City is getting a television sequel and Saved by the Bell has returned to the screen as ell, Gossip Girl was always going to make a comeback in some shape or form. So, come Thursday, July 8, you'll be saying XOXO to the series once again. HBO's streaming platform HBO Max is reviving the series, and Binge will screen it in Australia.

If you're wondering what you're in for, it has been billed as both a reimagining and an extension. So, that means that Gossip Girl circa 2021 will take place in the same world as its predecessor, but it'll focus on different characters. An early sneak peek back in May teased what that'll look like, and now a just-dropped new trailer offers fans a bigger glimpse of all the dramas to come.

Set nine years after the eponymous and anonymous blog went dark, the new series sees its namesake return, too — otherwise the show wouldn't have a premise. This time, a new bunch of New York private school-attending teenagers are at the ever-present, seemingly all-knowing gossip blogger's mercy, with their Upper East Side lives captured and dissected via an Instagram account.

Whether any familiar faces will pop up is yet to be revealed; however, in the most important news there is regarding this revival, Kristen Bell is returning to voice the titular figure. She'll narrate the comings and goings of a group played Jordan Alexander (Sacred Lies), Eli Brown (Wrath of Man), Thomas Doherty (High Fidelity), Tavi Gevinson (Halston), Emily Alyn Lind (Every Breath You Take), Evan Mock, Zion Moreno (Control Z), Whitney Peak (Chilling Adventures of Sabrina) and Savannah Lee Smith. The cast has changed, but the social-climbing chaos is bound to be familiar.

If you were a particular fan of the threads worn by Lively, Meester and company back in the day, you'll be pleased to know that costume designer Eric Daman (The Falcon and the Winter Soldier) is back for a second go-around. The creators of the initial show, Josh Schwartz and Stephanie Savage (The OC), have nabbed executive producer credits on the revival as well — so they'll have a hand in yet another adaptation of Cecily von Ziegesar's books. And the new series' showrunner Josh Safran (Smash) was a writer and executive producer on the original series.

Check out the latest Gossip Girl trailer below:

Gossip Girl will start streaming via Binge from Thursday, July 8.

Top image: Karolina Wojtasik / HBO Max.

Published on June 10, 2021 by Sarah Ward
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