Palace Home Cinema Is the New Digital Viewing Platform Focusing on World Movies
It's the latest venture from the Palace Cinemas chain, and it's launching with a selection of films from the Italian Film Festival.
When cinemas were forced to close their doors back in March due to the COVID-19 pandemic, the industry had to adapt. Some individual films started moving to streaming and video on demand, while a number of picture palaces created their own online viewing platforms. Following in the footsteps of Sydney's Golden Age, as well as the teams behind the city's Ritz and Melbourne's Lido, Classic and Cameo cinemas, national chain Palace Cinemas is now making the leap to digital — with its new Palace Home Cinema venture launching during this year's Italian Film Festival.
Palace Home Cinema will focus on world cinema, and on a curated movie lineup; however, when its first films become available to watch on Thursday, October 15, they'll all hail from the 2020 IFF program. The chain is calling its debut selection the 'IFF Piccolo', with eight movies on offer to watch on a pay-per-view basis until Wednesday, October 21.
Cinephiles around the country can check out IFF's opening night film, a live-action, whimsy-heavy version of Pinocchio from Gomorrah and Dogman filmmaker Matteo Garrone — or watch its two special presentation flicks for this year, The Goddess of Fortune and Martin Eden. Also on the bill: comedies Once Upon a Time... in Bethlehem and Say It Loud, dramas Bad Tales and Ordinary Justice, and the family-friendly The Most Beautiful Day in the World.
Prices vary — with Pinocchio costing $20 to view and the rest of the program costing $14 per title. Once viewers make their purchase, they can watch their chosen film or films at any time during the seven-day IFF Piccolo window. That said, after you first press play, you'll have to finish watching within 48 hours.
The Italian Film Festival is currently showing physically in cinemas in Sydney, Brisbane, Byron Bay, Canberra, Adelaide and Perth — but if you're a Melburnian eager to get your fix while theatres are still closed, you live in a regional area or you can't attend in-person, you now have an at-home way to enjoy the fest.
While Palace hasn't revealed what else will screen on the Palace Home Cinema platform, the service will focus on the kind of films shown in the chain's venues. "People look to Palace for a special kind of entertainment. We want to accompany them on their journey, making fine cinema easy to find and play, even as we spend more time at home than ever before," said Palace Cinemas CEO Benjamin Zeccola.
Published on October 11, 2020 by Sarah Ward