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DESIGN & STYLE

Australian Fashion House Aje Has Launched Sustainable Activewear Brand Aje Atheltica

One of Australia's favourite fashion houses is branching out.
By Ben Hansen
June 15, 2021
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By Ben Hansen
June 15, 2021
  shares

Australian fashion house and boutique store Aje is officially branching out with a new sub-brand of activewear called Aje Athletica. Launching with a line of sportswear featuring everything from sports bras to shoes, Aje Athletica promises high-performance activewear with a focus on sustainability.

70 percent of the material used in the debut sportswear line is consciously sourced, including a 100 percent recycled material puffer jacket. The commitment to sustainable practices is clear, with consciously sourced products across the line made from a mix of recycled, organic and eco-friendly materials.

"With a respect of our environment, Aje Athletica embraces sustainable practices and local expertise to deliver quality product[s] with a minimal footprint. Informing the design process with 70 percent conscious fabrications from the ground up, impacting the foundations at elemental phase – has been very fulfilling," Co-founder Edwina Forest said.

Edwina Forest started Aje in 2008 with her friend Adrian Norris as a women's clothing line all about effortless style. Norris brings an artistic background from his time at Liceo Artistico Venezia, and Forest brings her knowledge of fashion publishing from her time at RUSSH magazine.

Head to Aje Athletica's website to browse the range of leggings, sweatpants, tees, tanks, socks and windbreakers, all designed for both your trips to the gym and your days hanging around the house. The products are designed to fit a wide range of women, with sizes available in Australian four through 18.

Aje Athletica is available as of Wednesday, May 26 throughout Australia and New Zealand online and in-store.

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FYI, this story includes some affiliate links. These don't influence any of our recommendations or content, but they may make us a small commission. For more info, see Concrete Playground's editorial policy.

Published on June 15, 2021 by Ben Hansen

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