Ben & Jerry's Easter Hunt 2021

Overview

Easter egg hunts might typically be restricted to the back garden, but this year ice cream giant Ben & Jerry's is staging its own virtual search to give away 50,000 free scoops across Australia and New Zealand. The global ice cream company has partnered with digital platform Block V for the experience in the lead up to the holiday season.

After signing up to the platform, Aussies can hunt down virtual eggs on their phone and then exchange them for chunk-filled frosty treats in-store. Then, all you need to do is decide whether it's going to be a scoop of strawberry cheesecake, choc chip cookie dough, English toffee crunch or triple caramel chunk.

In Australia, the virtual eggs — known as vatoms on Block V — will be hidden close to scoop stores. You'll need to find them between now and Tuesday, April 6.

So, Sydneysiders will want to look near Bondi Beach, Chatswood, Manly, and Hoyts at Blacktown, Broadway, Penrith and Wetherill Park — while Melburnians should scope out Burwood Brickworks, Flinders Lane, Melbourne Central and St Kilda, plus Hoyts at Chadstone Shopping Centre, The District Docklands, Eastland Shopping Centre, Greensborough Plaza and Highpoint Shopping Centre. In Queensland, you'll need to peer around Pacific Fair, Surfer's Paradise, Mooloolaba and Noosa, and Adelaide residents will be searching around Norwood.