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By Sarah Ward
August 16, 2020
By Sarah Ward
August 16, 2020

With your next dessert, you could help send a message to the Australian government about climate change. That's the aim behind Ben & Jerry's new limited-edition 'Unfudge our Future' flavour. Made with almond milk, the chocolate and peanut butter non-dairy ice cream features chunks of fudge brownies and peanut butter cookie dough and, as well as tempting your tastebuds, it's designed to raise awareness about the country's use of fossil fuels.

The latest addition to the brand's range is specifically part of a campaign targeted at Aussie leaders, complete with personalised tubs created for Prime Minister Scott Morrison, Treasurer Josh Frydenberg and Minister for Energy and Emissions Reduction Angus Taylor. Ben & Jerry's has joined forces with Australia and the Climate Council, with all three are calling for the Australian Government to invest in sustainable and renewable energy in this year's budget, and to adopt a science-based approach to climate change in general.

Accordingly, the flavour links in with a new section on Ben & Jerry's website that allows you to send a message to the Prime Minister, Treasurer and Minister for Energy and Emissions Reduction. And, for every punnet sold, Ben & Jerry's will also be donating part of the proceeds to Australia.

It is hosting a virtual ice cream and climate change event on Thursday, August 20, too; however, because it includes free ice cream, registrations have already reached capacity at the time of writing — unsurprisingly.

Fans of both non-dairy ice cream and fighting against climate change can pick up the new 'Unfudge our Future' flavour at Ben & Jerry's stores, as well as grocery and convenience stores around the country — and, via delivery services.

For more information about Ben & Jerry's new limited-edition 'Unfudge our Future' flavour, and its campaign against fossil fuels, visit the brand's website.

Published on August 16, 2020 by Sarah Ward


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