Overview
Charles Entertainment Cheese is heading Down Under, ready to delight kids, families and Australian adults who've always wanted the Chuck E Cheese experience. Adding to the growing list of US food chains that have already brought or are set to bring their wares to our shores — such as Taco Bell, Wahlburgers, Five Guys and Wendy's — the American restaurant-slash-entertainment centre brand has announced plans for Aussie eateries. Where and when is yet to be revealed, but the children's birthday-party go-to is indeed coming.
Royale Hospitality Group has signed a master franchise partnership for Australia's Chuck E Cheese venture, adding to a stable that also includes Outback Jack's and Milky Lane. It'll help extend the brand as it closes in on five decades of existence — launching in 1977 — and as Asia and Europe also become a global focus.
On offer: the place to eat slices, play games and watch animatronics that's been parodied in the likes of Five Nights at Freddy's and Willy's Wonderland, but obviously without the horror. And yes, that spans the company's characters. Yes, Charles Entertainment Cheese is Chuck E Cheese's mouse mascot's full name.
"We are thrilled to bring the magic of Chuck E Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences," said Chuck E Cheese International Chief Operating Officer Mario Centola, announcing the Aussie expansion.
"We look forward to crafting the Chuck E Cheese brand for the Australian market. This is a momentous step towards establishing Chuck E Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience," added Royale Hospitality Managing Director Ray Strauss.
"I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E Cheese to the next level throughout all of Australia."
Your nieces and nephews, who we're betting you'll want to take to Chuck E Cheese when it opens locally, will also be thrilled.
Chuck E Cheese is set to open in Australia, but exactly when and where hasn't yet been revealed — keep an eye on the chain's website, and we'll update you with more details when they're announced.