Overview
According to fast food joints, taxis and supermarkets, living in southeast Queensland is a little like living in the future. Already, the region has trialled KFC delivery by drone. And, using self-flying cabs for the 2032 Brisbane Olympics has been floated. The latest move in this same space, aka the Sunshine State's skies? Coles' new store-to-door grocery deliveries by drone.
If finger-lickin'-good chicken pieces, burgers, nuggets and fries can be ferried to hungry Queenslanders' homes via air, then household staples can, too — and the same drone company is behind it. As well as working with KFC, on-demand drone outfit Wing is teaming up with Coles to bring groceries to consumers within minutes.
For now, the trial is limited to southeast Queensland, and to the Gold Coast — to the suburbs of Ormeau, Ormeau Hills and Yatala, to be exact. That's where Coles' first store-to-door deliveries will be tested from Wednesday, November 2, soaring to customers from the supermarket brand's location at Ormeau Village Shopping Centre.
Is it a bird? Is it a plane? Is it a drone carrying bread, fresh produce and snacks? Clearly, the latter now applies on the Gold Coast. Wing's Coles deliveries will also carry convenience meals, health care items and other household essentials, with 500 of the supermarket chain's most popular grocery items available for the drone service.
After this trial, the plan is to expand to nearby suburbs on the Gold Coast. Also, Wing will offer Coles items for delivery in Logan in the near future, departing from the rooftop of Grand Plaza — where locals have been able to get goods flown to them by drone from select onsite businesses for more than 12 months.
And, given that Gold Coast deliveries follow a Canberra pilot program that started in March 2022, albeit flying groceries from a Wing drone centre rather than direct from a Coles location, watch this space — and the heavens — for more developments.
If you're now wondering "will people actually get their groceries sent by drone?" — a fair and reasonable question, and also a sign of the times — the answer based on the Canberra test is yes. Wing says that it made more than 5000 trips in the ACT, bringing folks everything from fresh fruit, milk and eggs to confectionery and cold drinks.
Residents of Ormeau, Ormeau Hills and Yatala will need to download the Wing delivery app to have their pantry and fridge items swoop down from above — and the service will only operate from 9am–4.30pm Tuesday–Sunday.
Here's how it works: after you place your order, Coles staff members will process and pack them. They'll then hand your goods over to the Wing team, who will operate a fleet of delivery drones in the Ormeau Village Shopping Centre carpark. Once loaded, the drone will fly to your house within around ten minutes, slow down upon arrival, bring itself to a delivery height of about seven metres above the ground, and gently lower your food on a tether — which'll automatically release. You don't need to unclip anything, and the drone doesn't need to land, either.
Don't live in southeast Queensland, the Gold Coast and those three specific suburbs? Fingers crossed that you'll be living in the future soon, too.
To order groceries from Coles via drone from Wednesday, November 2 if you live in Ormeau, Ormeau Hills and Yatala, download the Wing delivery app.