Overview
When BrewDog created its own craft brew for dogs back in 2018, it was one of those moments that really just had to happen. If you're going to give your brewery a canine-centric name, you're going to have to come good on it at some point. So, by whipping up an IPA solely for woofers, the Scottish beer brand did just that. Again, it was inevitable — BrewDog was started by a couple of friends and a dog, after all.
That's not all that the company has in store for pupper-loving craft brew fans and their four-legged best friends, though. Now, during a period when every pet owner has been enjoying more quality time with their furry companions — and really needing the company, let's be honest — BrewDog is launching new Dogkeeper packages.
In fact, it's doing more than that. It's also giving 50 of the Dogkeeper packages away for free, too. The brewery is calling the giveaway a 'scheme'; however, it's really just a chance to win one of the packs. You just need to upload a photo of you and your doggo to Instagram by Wednesday, September 2, tag in #BrewDogKeeper and @brewdogau, and explain why your cute pooch has been oh-so helpful during this chaotic year. That last part shouldn't be difficult at all.
On offer — and also available to buy via BrewDog's freshly minted Australian online store from Monday, August 31 — is the full selection of the company's Aussie-brewed beers. Each Dogkeeper package is $25 and includes the brand's Punk IPA, Hazy Jane New England IPA, Elvis Juice grapefruit-infused IPA and West Coast-style pale ale, which are all for humans, as well as the Subwoofer IPA that's especially for your canine.
As Brisbanites all know — and beer aficionados across the rest of Australia have been envious about as well — BrewDog set up its first Aussie brewery in Brisbane in 2019. That's where it's making its brews locally and, via its new online store, will be sending them around the country. Delivery costs $15, no matter the size of your order or your location.
BrewDog's Dogkeeper packs will be available to purchase for $25 via the Aussie online store from Monday, August 31. To go in the running to win one of 50 free packs, upload a photo of you and your dog to Instagram by Wednesday, September 2, tag #BrewDogKeeper and @brewdogau, and explain why your pooch has been especially helpful in 2020.