Electro Duo Peking Duk Just Launched Their Own Non-Alcoholic Beer with the Minds at Sobah
The booze-free sip will be available to buy online — but only for a limited time.
You might normally associate the rockstar lifestyle with big boozy nights and sure-fire hangovers, especially when you're talking about a band that actually owns a bar. But Peking Duk are completely bucking that trend with their latest project — the electro duo of Adam Hyde and Reuben Styles have just released their own booze-free brew, dubbed the Fake Magic Lager.
Named after one of the ARIA Award-winning band's hit tracks, the new beer has been crafted in collaboration with the experts at First Nations non-alcoholic drinks company Sobah Beverages. "We've been riding the non-alcohol wave for a while now — especially when we're on tour and want to have a few pre-show drinks, without the headache," explained Styles in a statement. It's this lifestyle shift that inspired the pair to team up with Sobah, which has set out to destigmatise the art of socialising sober.
Not only has it got some additional healthy connotations thanks to an infusion of lion's mane mushroom, but the limited-edition canned sip will be helping a great cause, with all proceeds going straight to supporting Sobah's work promoting First Nations' arts, culture, language and history.
Peking Duk with Sobah's Dr Clinton Schultz
If you're keen to try the booze-free beer, you've got just one place to head. The lager will be available exclusively via the new ING Good Finds Market — the banking company's new online store dedicated to social enterprises that are committed to doing good in the world. Think: The Social Outfit, TABOO Period Products, Juluqarly Art Group, Two Good Co, Kua Coffee and stacks more.
Profits from all products sold on the site will be funnelled right back into the organisations' various causes and initiatives. It's designed to make it a whole lot easier for Aussies to shop from and support businesses with a conscience.
Running across four Saturdays from October 29–November 19, the Good Finds Market will be launching three other exclusive collaboration products over the coming month. That includes a new limited-edition collection by Good Citizens Eyewear featuring all-recycled frames crafted from plastic bottles.
Find the Fake Magic Lager exclusively online at the ING Good Finds Market from Saturday, October 29. It'll cost you $19 for a four-pack of tinnies, with a 24-pack coming in at $92.
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