Ugly Vodka Is the Innovative New Booze Brand Turning Imperfect Apples Into a Sustainable Sip

This nifty new drink hails from the minds at 80proof Liquor and music festival crew Untitled Group.
Libby Curran
Published on January 16, 2023

You'll know Untitled Group best as the crew behind hit music events such as Beyond the Valley, Pitch Music & Arts and Grapevine Gathering. But as it turns out, these guys have some chops when it comes to making top-notch booze, too. They've gone and launched their own vodka brand, Ugly — a new Australian-made spirit crafted from imperfect apples that would otherwise be headed straight to landfill.

Made in Melbourne in collaboration with the pre-batched cocktail experts at 80proof Liquor, the new drop is distilled five times to create an extra smooth sip without any residual apple flavour. It uses unwanted fruit sourced from the Goulburn Valley, with the apples containing a starch extract that works similarly to the potatoes in regular vodka.

An innovative response to the issue of food wastage, Ugly gives new life to imperfect fruit that would otherwise be chucked out, having not made the cut to end up in the neat piles of good-looking apples at the supermarket.

This preference for perfection contributes a huge amount of food waste to landfill, which leads to hefty CO2 emissions. After 80proof co-founder Danny Grant witnessed the impacts first-hand while on his research trips and talking to farmers, he was inspired to create a new drink that would help undo some of the damage.

An initial limited-run batch of Ugly has hit shelves, having rescued an estimated 20 tonnes of unwanted apples from heading to landfill.

Ugly Vodka clocks in at 40% ABV and is priced at $64.99 RRP. You can grab a bottle online.

Images: Michael Woods

Published on January 16, 2023 by Libby Curran
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