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Victoria Bitter and Budgy Smuggler Have Released a Range of Retro VB-Themed Swimwear

When a hard-earned thirst calls for a big cold beer by the pool, you'll now have just the swimmers for the occasion.
By Sarah Ward and Libby Curran
October 03, 2020
By Sarah Ward and Libby Curran
October 03, 2020

If you've got a hard-earned thirst for some spiffy beer merch, the folks at Victoria Bitter have you covered, and that's been the case for a couple of years. Already decked out most of your wardrobe with VB gear, but still looking for something to splash around in at the beach? Then you'll be pleased to discover that the famed Carlton & United Breweries beer has just joined forces with Budgy Smuggler on a new range of swimwear.

Available via Budgy Smuggler's website, the Victoria Bitter collection includes briefs for men — budgie smugglers, obviously — plus one-piece swimmers for women, with both types available in multiple designs. If you're keen to have the classic beer logo emblazoned across your body, you can choose between green and white backgrounds. You can also opt for a 'sticker bomb' design, which features multiple different VB logos, or pick one with cartoon beers as well.

Whether you're a beachgoer or you prefer lazing around a pool, you'll need a towel, too, with four different types available with the same imagery. They'll set you back $55 each, while the mens' bathers cost $65 and womens' togs cost $100.

If you're keen on other VB-themed items as well, you can still head to the brand's site to check out its retro-styled collection, which nods firmly to the brew's lengthy history quenching the thirst of hardworking Aussies. There are crewneck jumpers, t-shirts, hoodies, beanies and caps, all emblazoned with that instantly recognisable logo. Alongside all the clothes, you'll also find VB jigsaw puzzles — plus glasses, water bottles, coolers, speakers, bar mats and even fridges. And, as part of its ever-expanding range of merch, don't forget that VB also has its own scent now, too.

The Victoria Bitter Collection is available to purchase from Budgy Smuggler's website.

Top image: VB.

Published on October 03, 2020 by Sarah Ward
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