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Luxury Hotel Brand St Regis Is Opening Its First Australian Outpost on the Gold Coast in 2027

The swanky chain's Aussie debut will feature 185 guest rooms and suites, views over the ocean and hinterland, a sky bar, and a pool bar and lounge.
By Sarah Ward
November 17, 2022
By Sarah Ward
November 17, 2022

Not content with launching a Ritz-Carlton on the Gold Coast in 2026, the Marriott International hotel chain is bringing another of its luxe accommodation labels to the Glitter Strip: St Regis, which'll open its first-ever Australian outpost in Budds Beach in Surfers Paradise. Holidaymakers will need to wait until 2027 to soak in the brand's lavish surroundings; however, there'll be plenty to enjoy, all as part of the under-development $1.7-billion La Pélago resort and precinct.

La Pélago won't be small, sprawling over 12,000 square metres, and including 5500-plus square metres of dining and drinking options, as well as shops. St Regis Gold Coast Resort won't be modest itself, featuring 185 guest rooms and suites, each with either ocean or hinterland views.

Also set to feature at the new St Regis: a sky bar, pool bar and lounge, a specialty restaurant, the chain's signature St Regis Bar and a spa, turning every stay into an excuse to kick back with a drink — while looking at stunning vistas, over a splash, with a meal or before chasing your bliss.

Sporting the brand's usual focus on glamour — complete with its bespoke butler service — the Gold Coast's St Regis resort will take over one of La Pélago's towers, and comes in collaboration with property development company Gurner and investment house Wingate. It's set to be the first tower to open, in fact, and joins a list of 55-plus fellow St Regis hotels and resorts worldwide since the chain's first site opened in New York in 1904.

You might've heard of its Big Apple venue, and the St Regis New York King Cole Bar, thanks to a well-known tipple. It was the supposed birthplace of the bloody mary back in 1934, with the hotel brand unsurprising touting the spicy cocktail as its signature sip since then.

Do genuinely expect to feel on top of the world at the St Regis Gold Coast; as part of the La Pélago design plans, all of the hotel's rooms and amenities, including the bar and restaurant, will sit above the rest of the towers in the precinct. The St Regis building itself will be 50-percent taller than any other surrounding tower, in fact. That means arriving at the porte cochère entrance, then making your way up to the second — and main — hotel lobby on level 42.

"This signing for the St Regis brand in Australia is momentous for Marriott International, and a wonderful advancement for the Gold Coast. The St Regis name promises a vanguard spirit steeped in history and tradition, and is synonymous with global luxury," said Richard Crawford, Vice President Hotel Development, Australia, New Zealand and Pacific for Marriott International, announcing the news.

"The St Regis Hotel brand redefined luxury when it first opened its doors in New York over 100 years ago and as such we are incredibly selective when choosing the right locations and developments to launch new St Regis Hotel sites, that are befitting of the strict requirements and expectations of the brand," Crawford continued.

St Regis was initially due to make its Aussie debut in Melbourne, as announced back in 2018; however, that plan hasn't come to fruition.

When the chain's Gold Coast hotel opens, it's expected to be Marriott International's fourth site in the Queensland city thanks to the existing JW Marriott Gold Coast Resort and Spa, and  theSheraton Grand Mirage Resort Gold Coast, plus the aforementioned Ritz-Carlton Gold Coast.

Start dreaming about those swanky 2027 vacations now.

The St Regis Gold Coast Resort will open at the new La Pélago precinct, 112 Ferny Avenue, Surfers Paradise sometime in 2027 — we'll update you with further details when they're announced.


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Published on November 17, 2022 by Sarah Ward
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