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Stuff Is the Melbourne-Based Personal Care Brand Promoting Healthy Masculinity

Treat yourself to some feel-good skincare items with free shipping.
By Ben Hansen
July 16, 2021
By Ben Hansen
July 16, 2021

We've all seen skincare products targeted towards men that position themselves as hyper-masculine. Instead of sticking to the stereotypically simple idea of masculinity, a new Melbourne company is trying to do things a little differently.

Stuff is a personal care brand that's promising to make you smell and look good, all while promoting healthy masculinity. The company offers a lineup of products covering everything you need to stock up your bathroom from deodorant (appropriately labelled Spicy Pits) to face wash. Each product is available separately or you can stock up in one easy sweep by buying the $30 Face and Body Bundle, the $36 Face and Pit Kit, the $45 Starter Kit or the $65 Squad Kit.

While Stuff is proud of its products, it's equally focused on pushing away from toxic masculinity and championing healthier modern blokes. "The only ads for men we could recall featured guys spraying themselves with excessive amounts of chemical-ridden deodorant, causing flocks of gorgeous women to chase after them," Stuff Founder and CEO Hunter Johnson said. "Consumer brands shape culture, and there is a huge opportunity for Stuff to help tackle the escalating crisis around masculinity."

"It's a confusing time to be a man and we want STUFF to support men as they navigate a new era of masculinity," Johnson said.

Whether you're currently in your third week or first day of lockdown, or you're out exploring the world, it's a good time to treat yourself to some self-care items. Stuff also offers free shipping on orders over $35 and ships Australia-wide. You can browse the range at the Stuff website.

FYI, this story includes some affiliate links. These don't influence any of our recommendations or content, but they may make us a small commission. For more info, see Concrete Playground's editorial policy.

Published on July 16, 2021 by Ben Hansen
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