You Can Now Help Save Endangered Frogs By Eating Your Way Through a Bag of Freddos
Cadbury has donated $600,000 to frog conservation across Australia and NZ.
The frogs need your help. At least 30 Australian and New Zealand species of frogs are currently considered endangered, a statistic that wasn't helped by the disastrous 2019/20 Australian bushfire season. In response to this dire frog situation, Cadbury has partnered with Taronga Zoo, Zoos Victoria and Conservation Volunteers Australia to raise awareness about at-risk frog species by replacing the iconic Freddo mascot with real amphibians on the front of each packet of Freddo Frogs.
Cadbury isn't just raising awareness though, the chocolate brand has also pledged $600,000 across three years to support zoo and conservation experts in Australia and New Zealand and their efforts to save our smiley little friends. These funds are going towards research and breeding programs including a new breeding bunker at Healesville Sanctuary. Taronga is also introducing a new frog exhibit to its beloved Sydney site that centres around educating people on endangered frogs and conservation efforts.
The Freddo packets, which are currently available in Australian supermarkets, feature two endangered species: the spotted tree frog and the northern corroboree frog. Both are among Australia's most endangered species. Zoos Victoria has been fighting save the former from extinction through its role in the Spotted Tree Frog Recovery Program, while Taronga Zoo has already released hundreds of corroboree frogs and thousands of eggs into Kosciuszko and Brindabella National Parks through its breeding programs.
The Freddo packets are available in 12 packs or as individual Freddos at major Australian supermarkets and independent retailers. You can find out more about the campaign and donate to the conservation projects via Cadbury's website.
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