Meet In Service: the Free Masterclass Platform Offering Advice From the Best in the Hospitality Industry

In Service gleans real-world insights from Australia's best venue owners.
Concrete Playground
Published on October 10, 2025

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Ever set foot in a venue and wondered, 'How?'. How did they transform the idea from a dream on a napkin into a café, bar or restaurant that gets people through the door time and time again?

This is the thinking behind In Service, a new on-demand masterclass platform made for current and future hospitality owners. Created by the business solution experts Square, the free learning resource dives straight into the reality of running a hospitality business from the people who have done it themselves.

From scaling to staff, marketing to menus, In Service gives you practical lessons directly from the best in the Australian hospitality industry—the ones who have built (and sustained) successful venues. It's real business owners serving up real strategies.

Who's involved?

A number of influential hospitality owners are offering their knowledge and experience on In Service.

In Service

In Service

At Fabbrica, what began as a line of retail pasta kits has evolved into multiple pasta bars across Sydney. In Fabbrica's lesson, Head Chef Scott and General Manager Marlon teach business owners how to diversify their revenue and the differences between retail and restaurant operations. CHAE is a home-based intimate dining experience in Melbourne. The Korean eatery serves only six guests per session, but the exclusivity has created a wait list of thousands. Co-owners Chae and Yoora share their insights on building a community and their growth strategies.

best wine bars in Sydney - bar copains

Bar Copains

One of Sydney's most beloved wine bars, Bar Copains, has stood out in a crowded market. In his lesson, co-owner Morgan teaches why every detail counts and the mindset that has guests coming back for more. MUCHO Group, the team behind bars including Bar Planet, The Cliff Dive, Centro 86 and more, have also offered their peer-to-peer advice. General Manager, Daisy, shares their tips on service and training staff.

It's not just restaurants and bars teaching their lessons. Calibrate Coffee has created an elevated brand and venue that focuses on high-end beans. Co-founder Josh shares how to build a team as well as how to create an inviting (and efficient) space.

Centro 86

As well as practical lessons on how to run a venue and team, design studios SCCO and Worktones, and Tom Mark Henry have offered their expert tips on how to design a hospitality venue and build your business's identity.

Whether you're an early-stage café owner trying to find your footing or a seasoned operator looking to sharpen your team, In Service is the free platform that lets you learn from the best in the business, and all at your own pace.

Square empowers local businesses to thrive by making it easier to run, manage, and grow their operations. Find out how Square can help your business grow.

Sign up for free at In Service.

Lead image: In Service

Published on October 10, 2025 by Concrete Playground
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