This New Ghostly Pop-Up Wants to Deck You Out for the Afterlife

Easily spooked by things that go bump in the night? Can't bring yourself to sing "I ain't afraid of no ghosts" whenever you're belting out the Ghostbusters' theme? Not so fond of the concept of mortality? If so, you might want to stay away from Melbourne's next pop-up. Coming to Hawthorn's Glenferrie Road for four days only, A Ghost Store has one thing on its hangers: an outfit that will last an eternity.

From July 27 to 30, customers will enter the shop, complete a questionnaire about their garment requirements and get kitted out in a minimalist, one-size-fits-all piece of cloth made to last for centuries (and supposedly suitable for inter-dimensional apparitions operating on parallel planes). If that hasn't given the game away, then the fact that the item of clothing in question comes in three colours (white, ivory and bone) might — yep, this store is offering up good ol' fashioned sheets so that you can get your ghost on in the afterlife.

The store's moniker also gives away just why this pop-up is coming a-haunting right now — it's actually an inventive marketing idea to promote the David Lowery-directed, Casey Affleck and Rooney Mara-starring A Ghost Story, which hits Australian cinemas this week. In the film, which the trio shot in secret before it premiered at Sundance earlier this year, Affleck spends most of his screen time decked out in ghostly attire. To say more would be to say too much — but no, this isn't a comedy.

Visitors to A Ghost Store can expect an interactive experience, though it comes with words of warning: "the transition from active participant to passive observer can be a difficult one", its website cautions. If you're keen on more details, Indiewire spent some time in the US version. Or, if you'd like getting fitted out for what comes next to remain a mystery — appropriately — just show up and try your luck.

A Ghost Story releases in Australian cinemas on July 27. Melburnians can find A Ghost Store at Shop 12, 673 Glenferrie Road, Hawthorn from 5pm to 10pm on July 27 and 28, and 12pm to 10pm on July 29 and 30.