The company will use a polyethylene sourced from sugarcane to create a new series of botanical Lego pieces, in the shapes of trees, leaves and bushes, to hit shelves as early as this year. They'll look and feel the same (sorry folks, stepping on these will hurt just as much as the regular Lego), but will have a much lighter environmental footprint.
And it seems Lego's got plenty more eco-friendly initiatives up its sleeve, too. "At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials," said the group's Vice President for Environmental Responsibility Tim Brooks. "This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials."
Lego Group has committed to using sustainable materials in all its core products and packaging by 2030.