If you haven’t already headed towards the western suburbs to check out Indooroopilly Shopping Centre's recent $450 million redevelopment, you might be a bit more motivated come March 5. H&M has opened their first Brisbane store, and their third in Australia after setting up shop at Melbourne’s GPO and Sydney’s Macquarie Centre in 2014.
For those unacquainted with the Swedish retail giant also known as Hennes & Mauritz, affordable, up-to-date style is their thing. Favouring the latest trends straight from international catwalks, the brand stocks clothing and accessories for women, men, and children, with its shelves replenished with new items daily.
That’s not what gets shoppers excited, though, despite the ever-changing array of goodies. H&M’s collaborations with guest designers and celebrities — including Karl Lagerfeld, Stella McCartney, Jimmy Choo, Versace and even Madonna — are what make fashionistas salivate. Alexander Wang contributed a collection late last year, and David Beckham selects items for the Modern Essentials range, which will feature in the Indooroopilly store.
H&M fits nicely into the revamped shopping centre's focus on fashion, particularly designer labels, flagship stores, and exclusive brands. Located between David Jones and Target, the new shop will connect the southern end of the Level 2 fashion malls.
Inner city shoppers, don’t dismay — your time is coming. A second Brisbane location will open later in 2015, at 170 Queen Street — previously known as Broadway on the Mall — in the CBD.