Domino's Taps Into the Vegan Cheap Pizza-Lover Market by Introducing Vegan Cheese

Vegans tired of being excluded from affordable mainstream menus or, at best, treated as an after-thought, here's some cheerful news — for both you and the rest of the animal kingdom. Domino's Pizza has today — Monday, January 8 — added vegan cheese to its list of ingredients.

Yep, your pizza eating habits no longer need be restricted to vego-only (or exxy sit down) joints — they can now extend to cheap on-the-way-home snacks and in-bed feasts. To celebrate, three vegan pizzas will be hitting the menu for a limited time. These are the vegan avocado veg, the vegan spicy trio and the vegan margherita. Most importantly, though, you'll be able to turn any pizza on the menu into an animal-free one by asking for vegan mozzarella and parting with an extra $2.95 (which is quite reasonable, really). Plus, all Domino's bases and sauces are plant-based.

The decision to introduce vegan cheese came about as a result of a survey that Domino's conducted via its Facebook page in late 2017. "We were blown away by the response," said Nick Knight, CEO of Domino's Australia and New Zealand. "The popularity of, and demand for, vegan products has increased considerably over the years, so it's great we are now able to offer this high-quality, non-GMO, plant-based and preservative-free vegan cheese."

Domino's created the cheese — which is also free of gluten, soy and cholesterol — in its LuvLab, aiming to mimic the taste, texture and melting power of dairy-based cheese. But we'll believe it when we try it. Obviously our fair city has plenty of pizza options that we'd recommend over Domino's, but, nonetheless, this can only be a sign that more readily-available vegan options will hit mainstream food outlets in the near future.

To begin, the cheese will be available for a limited time, and, if it proves popular with customers, it'll be instated permanently.