Sweety's Treat Boxes Is Brisbane's New Dedicated Doughnut Delivery Service

Move over, flowers. Everyone's tried, tested and trusty thoughtful gift option has some new competition. Posies of beautiful blooms are all well and good, but you can't eat them. Your loved ones can eat a bouquet of doughnuts, however (and maybe even share them with you).

Meet Sweety's Treat Boxes, the new Brisbane-based delivery service that knows the way to someone's heart isn't just through their stomach — it's through their pastry-loving tastebuds too. Conceived by local couple James Greensill and Eloise Kerma, it'll bring boxes of goodies from The Doughnut Bar, Krispy Kreme and newcomers Marmalade&Co to your favourite person's door, with the latter serving up vegan and gluten-free morsels.

Sweety's launched just before Christmas, offering 65 different combinations of boxes and 14 different arrangements, plus free delivery within a ten-kilometre radius of the CBD. As well as doughquets, which come with not only doughnuts but also wine or beer, their range includes candy, chocolate and Nutella-stuffed packages, plus an ode to an iconic ice cream (that'd be the 'You're Gonna Have a Gaytime Box', which recreates the dessert in doughnut form). Or, opt for an Aussie survival kit that comes with XXXX, VB and Tim Tams, or a Big Lebowski-themed bundle with Jack Daniels.

From January 22, they'll also be selling a Valentine's Day pack for anyone after something other than roses. And, on February 14, they'll be popping up in the Wintergarden in the Queen Street Mall to share the love in person — for one day only.

Doughnuts are made fresh that day, to be eaten that day, and if you're wondering where the dedicated doughnut gift box idea came from, "it all started with Eloise wanting to surprise me with a gift delivered to my office last Valentine's Day," explains Greensill. "She kept coming up short, [and was] frustrated with the lack of options and variety catering to each individual preference, whether it was too gender-specific or not customisable."

Starting a doughnut delivery service to solve the problem? That's a solution Homer Simpson would be proud of.

For more information, visit www.sweetys.com.au.