The Yarra Valley is set to score its first big name hotel, with IHG announcing plans to open one of its new 'voco' accommodation sites there in 2021.
The 170-room hotel, which has nabbed a hillside address in Lilydale, will feature its own on-site gin distillery, natural amphitheatre, mirrored maze, lavender farm and a providore selling local produce. Across one quirkily designed main building and 20 standalone cabins, it'll boast a gym, a restaurant and multiple bars with views across the region.
Less than an hour out of Melbourne, it's in a prime location for visitors hitting the Yarra Valley's famed wine region and is on the way to popular ski field Mt Buller.
Launched in June, voco is IHG's newest brand, pitched at delivering accommodation options that are upscale, yet fun. The same group has announced it'll be opening a Holiday Inn in Coburg in 2020, and has plans for 22 more hotels to launch across Australasia.
vocois slated to open at 486 Maroondah Highway, Lilydale in 2021.