The Private Members' Club for Elite Wine Lovers 67 Pall Mall Is Opening Its First Australian Site in Melbourne
Master sommeliers will be pouring over 1000 covetable wines by the glass across three exclusive floors of bars and dining rooms.
Sorry Sydney. Melbourne is getting the country's first-ever 67 Pall Mall outpost, due to launch some time in mid-2025. This incredibly luxe, global private members club is set up exclusively for wine lovers who want to sample the very best drops out there.
It's not for those of us hunting down $15 bottles of ok wine at the local bottle shop; it's for top-tier wine drinkers who are willing to spend big.
The joining fee is $3500 per person (being waived for a limited time!) and the current discounted yearly fee for members who sign up early is $2300 on top of that. If this is beyond your spending limits, perhaps shoot this article over to your rich sister or that well-to-do mate who always shouts the good drinks — because they might be able to bring you in as a guest.
67 Pall Mall Singapore
So what's the deal with 67 Pall Mall?
Memberships for 67 Pall Mall are highly sought after around the world. The group has sites in Singapore, London, Switzerland, France and Hong Kong. The venues are known for being some of the most incredibly designed spaces, filled with the world's greatest wines that are served and chosen by accredited master sommeliers.
A huge selling point for wine connoisseurs is the fact that 67 Pall Mall offers an unmatched selection of wines by-the-glass to members — 1000 to be exact — and sells them with very minimal markup. Most of these drops are never offered by the glass so it presents a rare opportunity.
What's in store for Australia's first club?
The first Australian site is touted for Melbourne's Spring Street. Spread across the top three floors of the 16-story building, the private members club will let folks sip on fine wines while taking in views across the Treasury Gardens, MCG and St. Patrick's Cathedral.
Floor 14 will boast a wine bar and all-day dining room with impressive 270-degree views of the surrounding area. One level up, members will get access to private rooms and semi-formal dining experiences. And the top floor will feature an extensive champagne menu, a raw bar, open air balconies, and a secluded whisky bar. This is top-end luxury stuff that's hard to come by in Australia.
67 Pall Mall's CEO Grant Ashton says, "Melbourne was chosen above all other cities as our first outpost in Australia due to its close connection to independent and outstanding wine producers, allowing us to engage with a passionate wine culture and a knowledgeable collector community."
Peter Gago, chief winemaker of Penfolds, whose wines are poured in 67 Pall Mall Clubs across the globe, also commented: "From London to Singapore, 67 Pall Mall has evolved into the world's premier wine Members' Club. Now, expanding to a prime site overlooking the MCG in Melbourne, it's truly remarkable.
"Melbourne, a strategic gastronomic hub, with Yarra Valley vineyards and Mornington Peninsula nearby, will soon boast 67 Pall Mall as a wine mecca. It'll attract wine enthusiasts and curious minds alike, continuing the Club's tradition."
67 Pall Mall is set to open in mid-2025 at 85 Spring Street and is currently taking applications for new members (at heavily discounted prices). For more information, head to the club's website here.
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