After keeping us all on the edge of our seats for a good six months, boutique music agency Novel has at last dropped the final details about its hotly anticipated new event space, B3. But we're not angry, because, as announced by the group today, the huge new venue is none other than the underground car park at Etihad (soon to be Marvel) Stadium.
It's set to make quite the debut, too, as it plays host to the next edition of dance event Smalltown on Thursday, September 27, which is also AFL Grand Final Eve. This is the first time this space will have ever been used for a dance music event.
Novel's already lifted the lid on the event's headliner, announcing German house techno boss DJ Kroze a couple of weeks ago. And now that we know the location of its shiny new playground, we've also got a peek at the rest of the international lineup: Belgian rising star Charlotte de Witte, and Germany's acclaimed Gerd Janson.
B3 is an exciting proposition for Melbourne's dance music scene, with capacity for 5000, a very convenient late-night licence and a pretty incredible space to boot. "We cannot wait to turn that space into something that punters will never forget," said Novel Director Daniel Teuma. "Preparations are already underway to see how we can visually enhance the space's concrete facade, and on the night there will be interactive installations, art installations, and of course, Funktion-One sound.'"
Novel's scored the exclusive rights to host dance music events at B3, which — perhaps the only bad part about this story — will be limited to just three or four a year.
B3 is located in the underground car park at Etihad Stadium (to be Marvel Stadium from September 1), Docklands. The first event, Smalltown, will kick off on Thursday, September 27 — third and fourth release tickets are on sale now here.