If you've ever dreamed of your reality aligning a little more closely with that of, say, late-'70's rock band The Runaways or old-school Aussie indie act The Sunset Strip, consider Collingwood's FeeFee's Bar your new happy place.
Gracing that eastern stretch of Johnston Street between Wellington and Hoddle, this newcomer clocks in on the glamorous side of grunge, with the spirit of rock 'n' roll coursing through its veins.
For owner Fiona Meiklejohn, FeeFee's is the upscale, music-focused bar the area was missing — it's Melbourne's answer to iconic, rock-tinged haunts like London's Crobar, Le Fanfaron in Paris and The Burgundy Room in Hollywood. "It's a place for people to come, sit in a beautiful environment and enjoy a cocktail, whilst soaking up the rock vibes,"" she explains. "A haven for those who love real music."
To that end, expect a complete departure from sticky carpets and dive bar shabbiness. Instead, Meiklejohn and partner Jonas Schöfer have gone for what they describe as a '1970s Scandinavian après-ski vibe', with a rock 'n' roll influence. It's a space that speaks to a bygone era of music-inspired revelry, all flocked wallpaper, sexy lighting, and framed portraits of rock gods and goddesses lining the walls.
Meanwhile, the bar's slinging crafty cocktails and top-shelf gins alongside all your favourite tinnies, and the soundtrack changes focus throughout the week, gearing up to weekend DJ sets of disco, funk, and old-school rock.