‘Post Puppies’ May Be the Best Thing Hallmark Has Ever Done

Puppies with tiny, tiny mailbags. This is not a drill.

Shannon Connellan
July 08, 2014

Hallmark know a thing or two about invented celebration — heck, they did quite the number on that Valentine's Day. But there's never been a better reason to squeal and toss the nearest confetti-like whatever than Hallmark's latest campaign, the greeting card giants have hired puppies to deliver your mail. Have. Hired. Post. Puppies. With tiny, tiny mailbags. This is not a drill.

To celebrate the launch of Hallmark's new Australian-only app, HelloYou:), (smiley face included, not this writer's haphazard love of emoticons), Hallmark have employed a team of outstandingly squealworthy, smooshface, ohp-dohp-dohp puppies to act as posties.

The campaign runs like this: you download the HelloYou:) app to your smartphone, create a personalised card with your big ol' face on it, send it to the person in your life you most need brownie points from and it could be delivered by a tiny puppy in a tiny personalised uniform wearing a tiny mailbag within a few days. Could be. You're going to be pretty disappointed if some puppyless dude just shows up on your doorstep.

Post Puppies will be in action on nominated dates between July 21 and August 8 in selected Australian cities. We're not sure how Hallmark acquired these tiny, tiny postal workers, whether they're getting good rates (read: pats and treats) and if they're allowed sick leave after all those love cards have been delivered. We're also pretty sure people will simply send cards to themselves to take all the postal puppy love for themselves (you selfish, selfish geniuses).

Check out Hallmark's disarmingly adorable video below, in which a HelloYou:) user disturbs a tiny sleeping Golden Retriever with her need for post. Luckily, this pup takes the postal service seriously. We take no responsibility for you becoming the Office Weirdo for squealing at your computer after this little escapade:

Published on July 08, 2014 by Shannon Connellan
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