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DESIGN & STYLE

Local Label Kuwaii Has a Pretty New Pastel-Hued Home In Fitzroy

The Smith Street boutique is an extension of the brand's locally focused attitude.
By Libby Curran
May 11, 2018
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Local Label Kuwaii Has a Pretty New Pastel-Hued Home In Fitzroy

The Smith Street boutique is an extension of the brand's locally focused attitude.
By Libby Curran
May 11, 2018
  shares

Acclaimed local label Kuwaii continues to play the slow and steady game, last month opening the doors to its third boutique, in the heart of Fitzroy's Smith Street.

The new store comes a whole seven years after the first, with the original Kuwaii boutique landing in Brunswick back in 2011, and a second opening in the CBD's Cathedral Arcade in 2014.

This time around, expect a pastel-hued wonderland, as imagined by Drawing Room Architecture's Imogen Pullar. An assembly of salmon pink, pale blush and deep red tones capture the mood of the pieces themselves, and, might we add, make for some pretty dashing fitting rooms.

Just as Kuwaii the label champions Melbourne-made slow fashion, the new space also gives a big nod to locality and sustainability. You'll spy fittings crafted by the likes of Angelucci, Douglas & Bec, Thomas Coward and Rowsan, rugs made locally using fine renewable wool, and lovingly restored mannequins and display plinths showing off those covetable threads.

Kuwaii's latest offering is located at 291 Smith Street, Fitzroy. You can peruse the AW18 collection and find out more at kuwaii.com.au

Image credit: Nicholas Wilkins.

Published on May 11, 2018 by Libby Curran

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