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St Kilda's George Hotel to be Reborn as Freddie Wimpoles

Featuring New York deli-style food and a rotating lineup of craft beers.
By Tom Clift
April 24, 2016
By Tom Clift
April 24, 2016

St Kilda's George Hotel is getting a much-needed facelift, with the old Fitzroy Street finding new life as an American-style deli and craft beer haven. Opening this week, the newly christened Freddie Wimpoles takes its moniker from the very same man who purchased the George back in 1873. Frederick Wimpole would eventually go on to become Mayor of St Kilda – so hopefully his new namesake is destined for big things too.

The venue's new setup features 13 taps pouring a rotating lineup of local and international craft brews, as well as additional beers by the bottle and can. They also have a number of wines, plus more than 180 premium spirits and a selection of classic cocktails. The food, meanwhile, is inspired by corner delis in NYC – think hot dogs, beef jerky, pickled vegetables and slow-cooked meat subs.

Drawing inspiration from Sydney's Shady Pines Saloon, the interior at Freddie Wimpoles is fitted with salvaged material, and is capable of seating up to 150 people. The bar is made from reclaimed doors and posts, and one wall is tiled with old beer cans.

Our beer can feature wall... #thegeorgehotel #fitzroyst #stkilda #whothefuckisfreddie #renovations #tinnies

A photo posted by Freddie Wimpoles (@freddie_wimpoles) on

Freddie Wimpoles is located at 125 Fitzroy Street, St Kilda. For more information visit

Published on April 24, 2016 by Tom Clift
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