Enjoy a breakfast of champions at whatever hour you please, courtesy of Australia's first ever cereal cafe. Opening its doors in Melbourne in just over a week, this pop-up snack hub will be serving all your childhood and/or late-night share house favourites, including Froot Loops, Coco Pops and Kellogg’s Crunchy Nut.
Launching February 12, Cereal Anytime is the latest temporary tenant of Richmond’s year-long food and retail precinct, Swan Street Chamber of Commerce. Supposedly, the aim of the cafe is “educating people on foods in moderation”, which might get tricky given the sugar content of what they serve. Perhaps a limit of one bowl of Frosted Flakes per customer?
The cafe will operate via a “pay-it-forward” payment system. Upon entry, diners simply peel a Post-it note off the wall, which they can then use to pay for their bowl of cereal. The Post-its can be replenished for $4 a pop, ensuring that those who are a little less fortunate don’t miss out.
A recent cereal cafe that opened in London served over 120 different kinds of cereal, 13 milks and more than 20 additional toppings, so our iteration has something of a reputation to live up to. It sparked huge demand, followed by something of a culture war when some very practical types balked at paying £3.50 for flakes out of a box. Melbourne's version, with its element of feelgoodery, should sidestep that issue.
Hungry members of the public can help decide the cafe’s final menu and gain entry on day one (February 12) via a ballot on their Cereal Anytime Facebook page.