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Taco Bell Is Opening Its First Victorian Store in South Yarra This December

After seven Queensland openings, the Tex-Mex giant is finally bringing its tacos and frozen margaritas south.
By Sarah Ward
November 27, 2019
By Sarah Ward
November 27, 2019

After opening seven Queensland locations in the past two years and announcing plans to launch 50 more Australian stores over the next three years, Taco Bell is set to launch not one, but two Victorian stores by the end of the year.

And the first one is swinging open its doors on Chapel Street in just one week, on Saturday, December 7. If you make it along to the opening day, you'll be able to score some limited-edition merch and one lucky taco fan will win a year's supply of food. The second Victoria store is set to open in Hawthorn later this year.

Menu-wise, the usual Taco Bell range will be on offer, complete with burritos, quesadillas, nachos and, of course, tacos. For those dining in, frozen margaritas and a range of craft beers will also be available.

Melburnians everywhere: “One ticket to Taco Bell, Chapel Street please!”It’s the news you’ve been hungrily awaiting,...

Posted by Taco Bell Australia on Tuesday, 26 November 2019

Taco Bell's Australian arm currently includes stores in Annerley, Cleveland, North Lakes, Robina, Southport, Logan Central and Townsville, with two more set to open in NSW before the year's out. With promises of more than 50 across the country, we can expect a few more to open in Melbourne in the upcoming months and years, too.

This is, however, Taco Bell's third attempted foray into the Australian market. The chain tried to launch here in 1981 (and was then taken to court by Sydney store Taco Bell's Casa) and again in 1997 — but both attempts were unsuccessful and the brand withdrew.

Find Taco Bell at 352 Chapel Street, South Yarra from 10am on Saturday, December 7.

Published on November 27, 2019 by Sarah Ward
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