If Vegemite can find its way into chocolate, milk shakes, icy poles, ice creams, burgers, pies and smoothies, then it can also be used as a popcorn flavour. In fact, compared to drinking it in milk or turning into dessert, Vegemite popcorn sounds positively reasonable — and it's now a thing that exists.
The certain-to-be-polarising snack is available for a limited time at Village and Event cinemas across Australia, turning your next cinema visit into a culinary experiment. Seeing a movie isn't exciting enough for you? Why not pair it with something that you're either going to love or hate to eat — because, let's face it, when it comes to Vegemite they're the only two reactions.
In a way, the food mashup makes sense. Everyone loves popcorn smothered in butter, or even just flavoured with butter, so why not throw in another kind of spread as well? And, why not throw in something else on top, too? Not content with simply serving up Vegemite-flavoured popcorn, the Chef's Gourmet Premium Popcorn flavour combines Vegemite and cheese.
If you're after other kinds of unusual taste combinations, raspberry and white chocolate, rocky road and salted caramel popcorn is also available. And if you're fine with plain old popcorn — and eating your Vegemite in non-popcorn forms — that's perfectly okay.