Healthy eating just got a whole lot simpler, with the launch of Melbourne's first About Life supermarket. Opening in Port Melbourne at the end of April, the store will mark the first inroads into Victoria for the natural and organic grocery chain, which has been operating in Sydney since 1996.
The Bay Street store offers an extensive range of groceries, including fresh local produce and free range meat, dairy, deli and baked goods, plus eco-friendly health and beauty items ranging from toothpaste to body butter. Their Private Label range features a number of premium products, including dips, salads and various ready-made meals.
The store also boasts an About Life cafe, selling superfood meals and salads alongside organic and fair-trade coffee, therapeutic herbal teas, and a number of juices and smoothies. There's also a self-serve food bar with hot and cold meals on rotation. Standouts include the beetroot quinoa risotto, the turmeric mustard pork, and About Life's signature raw lasagna. Everything on the menu is pre-approved by an in-house nutritionist. In related news, they have an in-house nutritionist!
"The 'new healthy' is a journey of — it is about having a broad perspective of diet; whole foods, clean eating and locally produced food," said About Life COO Vladia Cobrdova. "While we consider wellness innovations from superfoods to raw, our core focus is on sustainable, ethical, locally sourced produce and a balanced diet."