The Standard Store
Supplying chic global fashion to Gertrude Street.
Overview
The Standard Store on Gertrude Street is anything but standard. From eccentric pins made by graphic designer Georgia Perry to uber-trendy tops from Commune de Paris and bright, geometric dresses by Henrik Vibskov, owners Orlando and Nicola Reindorf know how to create a store filled with the kind of items that make you feel unique. There's no fast fashion to be found. Instead, the pair make bi-annual overseas trips to ensure that anything they source from over the pond is of the same quality as the homegrown brands they consistently back.
Image: Caitlin Morahan.
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