Luxury Homewares Label In Bed Has Just Opened Its First Bricks-and-Mortar Store in Sydney

If you're the sort of person who already has a hard time heaving yourself out of bed each morning, best look away now. The aesthetically gifted comfort connoisseurs at luxury lifestyle and homewares label In Bed have today opened the doors to their first bricks-and-mortar store. And, yep, it's the embodiment of those dreamy photos you've swooned over on the brand's online store and journal.

The 80-square-metre Paddington flagship store has been imagined with the help of interiors experts We Are Triibe, using natural timbers and warm tones to create a home-like space that's stylish, comfy and downright aspirational.

A mix of custom furniture and designs from Made by Morgan and Hay help bring the Sydney-based label's curation to life, including a specially commissioned camphor laurel dining table from Exit Eighty Six, which you'll probably want to take home along with the rest of your haul.

In Bed's full range of kitchen, bath, bedding and home textiles products will be on show here, alongside a selection of pieces from brands like Wingnut & Co, Tara Burke, Henry Wilson and Walk in the Park. Keep your eyes peeled for a range of exclusive products and in-store events in the future, too.

"We wanted to create a unique retail experience that brings the ideas and personality behind In Bed to life," explained the label's founder and director Pip Vassett. "We're excited to really connect with our customers in person".

In Bed's flagship store is now open at 72B Oxford Street, Paddington. For more info, visit inbedstore.com.